The Ten Commandments of Shoestring Marketing

Marketing consultant Vicky Jones explains why the most expensive marketing tactics are the ones that don’t work and gives 10 tips on making smart budget decisions at this month's National Association of Women Business Owners-Greater Madison evening meeting.

Smart, funny, and spirited, with a gift for spinning a tale, strategic marketing communications consultant Vicky Jones has a knack for making concepts in marketing accessible, relevant, and fun. A regular lecturer for UW-Madison’s Small Business Development Center, Vicky earned her MBA in marketing from Northwestern University’s acclaimed Kellogg Graduate School of Management and has spent over 25 years expanding her knowledge through her work with organizations public, private, and nonprofit, large and small. In 1993, the Madison chapter of the American Marketing Association named her Marketer of the Year.

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